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João and his Ohana TK-350G
João Tostes is a Brazilian musician, who graduated from Bituca – University of Popular Music in Barbacena, Brazil. He’s been playing the ukulele since 2010 and is in charge of Toca Ukulele project, which is one of the biggest educational and, comprehensive, ukulele projects in Brazil.
Through the ukulele he has been able to meet and connect with many Brazilian artists and bands, whom he’s helped and assisted within the industry. Currently, he’s preparing for his first ukulele instrumental album.
"Someone that was abroad in Brazil introduced me to his Ohana TK-20CE. Unfortunately, he didn't have time to play it and ended up selling it to me. In return, the ukulele ended up changing my life and the way that I play. The Ohana ukuleles are affordable and are really nice to play. They have very good intonation and stay in tune. I have tried and tested many ukes for the Toca Ukulele project and while making reviews, but I continue playing my TK-20CE along with other jewels like the TK-35CE, TK-250GCE and the baritone BK-70. I just love them all.
The ukulele has the power to connect hearts and inspire creativity across cultures. With Ohana, I’ve found not only an instrument, but a family that shares this vision of making music accessible, joyful, and transformative for everyone."
- João Tostes
More about Joao:
Ukulele Virtuoso | Composer | Educator | Researcher | Visionary João
Tostes is a transformative force in the global music landscape, where his artistry as a Brazilian ukulele virtuoso and composer fuels his pioneering work as a researcher and educator, redefining the cultural and pedagogical possibilities of the ukulele over a 25-year career. Recognized internationally as the pioneer who catapulted the ukulele to unprecedented prominence in Brazil, Tostes seamlessly integrates artistry, academia, and social impact, leaving an indelible mark across four continents.
Innovator of Music Education
Tostes’ legacy is rooted in groundbreaking educational initiatives. He founded Toca Ukulele, a free YouTube platform with over 133,000 subscribers, democratizing access to ukulele instruction worldwide. Expanding this vision, he created Universidade Toca Ukulele, offering structured courses for all skill levels, and ProUke, a pioneering teacher-training program certifying educators in creative ukulele pedagogy. His TEPE Method (Theory, Example, Practice, Engagement), a globally recognized pedagogical framework, not only was published as scientific research by the University of Milan (2025) and presented at Italy’s Second Ukulele International Conference, cementing his academic influence, but also serves as the foundation for his innovative educational programs.
Check out João on his Website, Instagram, and YouTube!
